Week #8

The best rational decisions take feelings into account

Hi there 👋

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🎧 Songs I had on repeat this week

(and their beautiful music videos)

• Dead Man Walking

• Fuck it I love you

  Lyrics snippets:

  • I moved to California, but it's just a state of mind

• Lost With You

🧠 Emotions, Marketing, and Human Behaviour

• People Don't Buy Products, They Buy Better Versions of Themselves (~5 minutes 📖)

  tl;dr

  People don't buy products because of what those products do, they buy products because of what they can do — or what they imagine they can do — with them.

• Harvard Professor Says 95% of Purchasing Decisions Are Subconscious (~5 minutes 📖)

  Interesting snippets:

  • Emotion is what really drives the purchasing behaviours, and also, decision making in general.

  • Human beings are not as logical as we might imagine.

  • A lot of what drives consumers is subconscious behaviour. But this shouldn't be perceived as a bad thing. There's nothing manipulative about helping consumers achieve desired states of emotion. Product and services are designed to satisfy a customer's desire or want, and like it or not, those desires always contain an emotional component. 

• Feelings: what's the point of rational thought if emotions always take over? (~5 minutes 📖)

  Interesting snippets:

  • Even the most emotional person uses rational thought when deciding, and even the most rational person is affected by emotions when making decisions.

  • It may seem like life would be easier if we could be entirely rational. But evolution has supported the development of feeling and thinking exactly because we need them both. Feelings take care of our desires and needs now, while rationality is defending our interests and wellbeing in the future.

  • The best rational decisions take feelings into account.

🦉 Quotes of the week

Give up control. You never really had it anyway.
— Taylor Davidson

— momentumdash.com

Picking the direction you're heading in for every decision is far, far more important than how much force you apply. Just pick the right direction to start walking in, and start walking.
— unknown

Your future is whatever you make it, so make it a good one.
— Doc Brown (Back to the Future)